The story dates back to 2015. At that time, with infinite longing for the future and an unyielding heart, I resolutely embarked on the path of entrepreneurship. At that time, the market environment was complex and volatile, but I keenly sensed the huge potential in the Resin handicrafts. Although the people around me were full of doubts about my choice, I firmly believed in my vision and was determined to carve out a world of my own in this unknown field.
I began to deeply study market demands and industry trends and found that although the industry had already had a certain foundation of development, there were still many unmet pain points and gaps. Consumers had increasingly higher requirements for product quality, performance, and personalized services, while the existing enterprises still had much room for improvement in these aspects. This discovery gave me an opportunity, and I decided to take innovation as the driving force to build an enterprise that could truly meet the needs of consumers.
However, the road of entrepreneurship has never been smooth. At the beginning of the establishment of the enterprise, we faced many difficulties and challenges. The shortage of funds was one of the biggest problems we faced. To raise start-up funds, I rushed around, borrowed money from relatives and friends, and ran to various banks to seek loan support. At the same time, we also faced the problem of talent shortage. Due to the small scale and low popularity of the enterprise, it was very difficult to attract excellent talents to join. In this situation, I had to take on multiple roles, being responsible for product research and development, marketing, and enterprise management at the same time.
In terms of product research and development, we invested a lot of time and energy. I led the team members to work day and night, constantly carrying out technological innovation and product optimization. We deeply understood the needs and usage habits of consumers, striving to create a product with innovation and competitiveness. After countless trials and failures, we finally successfully developed the first product. This product, with its unique design, excellent performance, and high-quality service, received the attention and praise of the market as soon as it was launched.
Although our first product achieved certain results, in order to gain a foothold in the fierce market competition, we still need to keep working hard and expanding. To open up the market for sales, we formulated a series of marketing strategies. We actively participated in various industry exhibitions and seminars, showed our products and technologies, and had face-to-face communication and exchanges with customers. At the same time, we also increased the popularity and product exposure of the enterprise through various channels such as network marketing and advertising.
In terms of sales channel construction, we established cooperative relationships with major distributors and promoted our products across the country. In order to better serve customers, we established a perfect after-sales service system and timely solved the problems encountered by customers in the process of using the products. Through continuous efforts and accumulation, our customer group gradually expanded and the market share continued to increase.